TURNING WASTE INTO PURPOSE

30–40% of secondhand clothes shipped to Africa end up as waste. Let that sink in.

These clothes clog our landfills, litter neighbourhoods and pollute water bodies in Ghana, Kenya, Nigeria, Uganda and beyond. Many are burned, releasing toxins like dioxins and carbon monoxide into the air. Meanwhile, landfills emit methane, 25 times more potent than CO₂, fueling climate change.

But secondhand clothing isn’t the only culprit. Plastic waste, electronic waste and unmanaged industrial by-products are piling up too, poisoning water, polluting air and disrupting ecosystems. Waste pollution isn’t just an environmental crisis, it’s a threat to life itself.

Eyie Ntoma wasn’t just a pop up, it was a purposeful experience designed to inspire action.

In the heart of Kumasi, inside a secondhand clothing warehouse, Trash of Fame, Prjct Kumasi and BRVYS brought together youth, creatives and changemakers to tackle one of Ghana’s growing challenges: waste pollution through secondhand fashion.

It wasn't just a conversation it was action in motion.

We upcycled, styled, educated, skated and celebrated the power of conscious consumption and sustainable waste management